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Chief Marketing Officer

Joe serves as Varnum’s Chief Marketing Officer (CMO) and a member of the firm’s senior management team. As CMO, Joe works closely with Varnum’s leadership to create and implement marketing and business development strategies focused on the firm’s long-term growth across industries, practices and geographies. 

Prior to joining Varnum, Joe held a variety of management roles at a New York City-based Wall Street law firm.  

For more information, please contact Joe Caffrey at 616/336-6730 or

News & Publications


Panelist, Ally Law's 2020 Super Conference, Marketing for Introverts: Landing New Clients During the Pandemic, November 17, 2020


Fordham University
Bronx, New York
B.A., May 2007

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