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Varnum Represents 5THGEN in Acquisition of Sage Direct, “Deal of the Year” Winner

June 4, 2025

Varnum LLP represented 5THGEN, Inc. in its acquisition of Sage Direct, Inc. (Sage), an award-winning transaction that was recently recognized by ACG West Michigan as the “Deal of the Year” in the $10M-$20M category.

5THGEN is a family-owned investment group based in West Michigan. As an active holding company, 5THGEN provides shared services to its portfolio companies, focusing on creating successful business cultures in a variety of industries, including life sciences, print and distribution, and franchise operations. The acquisition of Sage adds to 5THGEN’s existing commercial printing holdings, which include its Imperial Graphics subsidiary.

A full-service Varnum deal team represented 5THGEN in all aspects of the purchase, from the initial negotiations through the closing. Varnum partner Eric Post led the team which included Pete Schmidt (Real Estate), Jake Whately (Corporate), Margaret Reaume (Corporate), and Kristen Veresh (Finance).

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