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Director of Business Development

Joan has more than 25 years of experience in sales and marketing with midsize and large multinational corporations in industries ranging from education services and banking to manufacturing and technology. She works with attorneys and practice teams to develop and grow client relationships with a strong commitment to exceptional client service and satisfaction. She has firm-wide responsibility for implementing robust business development plans aligned with firm strategy.Prior to joining Varnum, Joan was vice president, Partner Services for National Heritage Academies, and vice president, Global Sales, for X-Rite, Inc. She brings the perspective of the client experience to the firm having engaged and/or managed work from over 25 United States and international law firms.


Honors & Recognitions

President's "E" Award (outstanding export success), 2003

President's "E" Star Award (continued outstanding success), 2006

Professional Affiliations

Legal Marketing Association, member, 2010 - present

West Michigan District Export Council, member, 2000 - 2013

World Affairs Council, Board member, 2011 - 2017

Community Involvement

Lakeshore Habitat for Humanity: Development Committee chair and Board member, 2011 - present; Board vice president, 2014

News & Publications

Practice Areas


Northwestern University
Evanston, Illinois
B.A., Spanish Language and Literature, 1980
Phi Beta Kappa

University of Chicago
Chicago, Illinois
M.B.A.,  Marketing, 1985

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