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Goodman Honored by Energy Innovation Group

November 21, 2014

Varnum attorney Bruce Goodman was inducted into the Michigan Energy Innovation Business Council's "Hall of Fame" at the annual MiEIBC Gala held November 12 at MSU's Kellogg Center in East Lansing.

Goodman was recognized for his work for and advocacy on behalf of the advanced energy industry in Michigan. A lawyer representing clients across the energy sector, Goodman was for several years the driving force in organizing and convening the West Michigan Bio Energy Consortium, West Michigan Wind Manufacturing Network, and West Michigan Solar Supply Chain. In cooperation with The Right Place, each group met monthly at Varnum offices for several years until integrating into the newly formed MiEIBC in late 2013.

Introducing Goodman at the recent ceremony was Midwest Energy Group General Manager Brian Pageau, who credited Goodman with bringing together like-minded project developers, supply chain manufacturers and government officials to discuss news, trends and opportunities in the advanced energy industry.

"While the rest of us have our heads down, honing our services and products, Bruce Goodman has been sharing his time, energy, knowledge, and ideas with us all," Pageau said. "His impact will be in what we all do with what he has given us: the gift of connecting with each other."

Goodman stated he got as much out of the industry meetings as anyone.

"First and foremost, it makes me smarter about the energy landscape," he said, noting the sophisticated level of knowledge shared by group members. "So when a client brings me  a problem, I am more able to say 'Have you thought about this?' and have some ideas and options to offer."

Goodman also acknowledged he was pleased to see business deals come together as a result of the Varnum gatherings over the years.

"There have been many people who met each other at our meetings and now they're doing business together," he said. "There have been several energy projects that came about as a result of the connections made at these meetings."

Goodman's experience in alternative energy goes back 30 years, when he started working on Public Utility Regulatory Policies Act (PURPA) matters as part of the law firms energy law practice. Since that time, he has focused on assisting clients across the energy sector, including a broad range of energy efficiency, wind energy, biofuels and solar companies, both in manufacturing and project development.

Goodman was the editor for several years of "Watts New?" a monthly newsletter sharing news and views about the energy industry in Michigan. He also founded the West Michigan Energy Group, which encouraged the build out of electric vehicle charging stations in West Michigan and assisted the Michigan Alternative and Renewable Energy Center at Grand Valley State University in obtaining funding to study Michigan's offshore wind potential.

The Michigan Energy Innovation Business Council (EIBC) is a business trade association representing companies in Michigan’s growing advanced energy sector. Michigan EIBC’s mission is to grow Michigan’s advanced energy economy by fostering opportunities for innovation and business growth and offering a unified voice in creating a business-friendly environment for the advanced energy industry in Michigan

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