Two different groups are now actively advocating for electric-rate reform in Michigan. The Customer Choice Coalition and Energy Choice Now are working to change the 2008 state law that guarantees that 90 percent of the customers doing business with Consumers Energy and DTE Energy are prohibited from buying electricity from anyone else. Former state senator Wayne Kuipers is serving as the executive director of Energy Choice Now, which was formed last year by a group of businesses and school districts. Michigan deregulated the electric industry in 2000, allowing residents and businesses to choose electricity suppliers. But in 2008, at the insistence of the utilities, this option was capped at 10 percent of total customer load.